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Refresh Your Capability Statement — align it with new compliance language and agency-specific needs.

 

📝 Why Your Capability Statement Could Be Holding You Back

If you’re a small business in the federal marketplace, your capability statement is often the first impression a Contracting Officer, prime, or agency program office has of you. Think of it as your business resume — except you only get one page to make it count.

Here’s the problem: too many capability statements look the same. They’re generic, cluttered, or missing the details that matter most to government buyers.

🔹 What a Strong Capability Statement Includes

  1. Core Competencies — Clear, simple bullets that describe what you do best.

  2. Differentiators — Why you, not the competitor? Highlight unique strengths, certifications, or past performance.

  3. Past Performance — Showcase relevant projects (agency names, contract values, outcomes).

  4. Company Data — DUNS/UEI, CAGE, NAICS codes, socio-economic certifications (WOSB, HUBZone, 8(a), etc.).

  5. Contact Info — Name, title, phone, email, and website (easy to find, not buried).

🔹 Why It Matters in 2025

With the FAR Overhaul, agencies must show proof of market research in digital systems. That means if your SAM.gov profile and capability statement don’t align, you could be overlooked. A strong capability statement ensures you’re not just visible — you’re competitive.

🔹 Quick Tips to Improve Yours Today

  • Keep it one page only. Busy COs won’t read more.

  • Use government language, not marketing fluff.

  • Tailor versions for different agencies (DOJ vs. DoD vs. VA).

  • Add a QR code that links directly to your SAM profile or website.

✅ At AcquiCore Consulting, we’ve seen both sides — as Contracting Officers reviewing statements, and as advisors helping businesses stand out. The difference between a generic statement and a tailored one can mean the difference between ignored and invited.

✨ Need a starting point? Check out our C.O.R.E.™ framework — it includes a Contracting Path Checklist and templates that connect directly to capability statement development.

🔹 Final Call to Action

📌 Don’t let your capability statement hold you back. Make it sharp, tailored, and aligned to your readiness strategy.

Come visit us!

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